Hello there I'm Zoe

I’m a Melbourne-based brand designer with a love for thoughtful ideas and beautifully resolved execution. I’ve led creative across brands like Libra, Tooshies, Howdy, and Wild Bites, building brand identities, campaigns, packaging, and social content that feel as strategic as they are scroll-stopping. I thrive at the intersection of storytelling and design. Whether it’s developing a brand from the ground up or crafting a campaign that actually makes people feel something, I bring strong ideas, clear thinking, and a deep care for the details. I’ve worked across health, beauty, FMCG and hospitality, collaborating with strategists, writers and photographers to bring brands to life in the real world. I’m equally comfortable pitching to clients as I am finessing type in Figma and I’m always up for the next big idea.